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Why isn't my Instagram content auto-posting?
Why isn't my Instagram content auto-posting?

Content Eligible for Auto Posting to Instagram

Tom avatar
Written by Tom
Updated over 2 weeks ago

Oh no! We're sorry that your post has failed to be published!

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It's possible that the type of image or file you are using isn't currently supported by Meta's API (pssst... that's tech-talk for the mechanics of auto-posting) or you might be using an Instagram Personal Account.

If the post that failed was for Instagram, here's what you can check before trying again:

If you're using the 'Post Now' feature to Auto Post your content, you must wait 3 minutes between publishing for a single image and 5 minutes or more between publishing for a carousel post, as well as avoid making more than 3 attempts when a post fails to be published.

Multiple attempts to schedule failed posts can trigger spam detection through Meta.


Here is a list of the types of content and files that are eligible for auto-posting:

  • Individual still images

  • Individual videos in .mov or .mp4 format

The types of content that are not eligible for Auto-Posting are:

  • Instagram Stories for Creator accounts

  • Videos that are not under the required formats

Unfortunately, the content above is ineligible for Auto-Posting due to Meta's API limitations. You can still post this content using Plann, but you will need to manually post this yourself using our Notify Me feature.

Because of a Meta limitation, connecting an Instagram Personal account is not available.

If the post that failed was for a different social platform or if even after checking all the above you are still experiencing errors, please reach out to our support team, sharing a screenshot of the post that has failed, so we can investigate further and better assist you.

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