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How To: Create an Instagram strategy in Plann
How To: Create an Instagram strategy in Plann
Updated over a week ago

Crafting an Instagram Strategy allows you to build a strong and consistent online presence. With Plann, you can plan out your posts in advance using ready-made content themes, campaign blueprints, caption templates and more - so you can post smarter and more often.

A successful posting strategy starts with a clear and measurable goal. If you're starting a brand new social media page, having a strategy in place where you can plan out your content to establish your online presence in your niche, is so important. You can plan your posting strategy with post ideas like behind the scenes, product, lifestyle and inspiration.

Let's help you get started!

The instructions below will help you create your Instagram strategy using your desktop:

  1. On the top navigation bar, select the 'Strategy' tab

  2. Select a pre-defined strategy tile or create your own by selecting 'edit'

  3. Drag and drop your strategy tiles and then select 'Add All to Grid'

Check out this video to learn how to use our amazing content prompts to get you started on your mobile device:

Upgrade to a paid subscription to create custom themes

If you’ve upgraded to a paid subscription with Plann, you’ll be able to create custom themes for your business.

Simply create a strategy and import it into your grid and you’re all set - never get stuck with what to post again.

If you’re a Social Media Manager this tool is perfect to teach clients what you’d like them to think about when running their next content shoot, or learning how to tell their unique story on Instagram.

We’ve given you a head start by pre-listing what themes we know perform best!


Here are a few examples to get your inner strategist thinking:

Will my custom Strategy sync across the Plann App and Desktop?

Yes, definitely! Plann automatically syncs across Web and App. Just create your Strategy and we’ll take care of the rest!

Psst --> What is a good 'Social Media Strategy' anyway? Find out here

If you have any questions or need any help, please don't hesitate to contact our support team.

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