Plann calculates your Engagement Rate on Posts so that you can measure the success of your Posts to Instagram and use these insights to make better decisions for future content.


The way we calculate this is by adding all the Likes and Comments for a particular post and dividing this by your total number of Instagram followers. We then convert this to a percentage.


For example, let’s say your last posted picture received 90 likes and 10 comments. If you have 1,000 followers, your engagement rate is 10%:


90 likes + 10 comments = 100


100 ÷ 1,000 followers = 0.1


0.1 x 100% = 10% engagement rate


Any questions, shoot us a message email and we'll be happy to help!