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Plann Auto Posting
Why isn't my Instagram content auto-posting?
Why isn't my Instagram content auto-posting?

Content Eligible for Auto Posting to Instagram

Updated over a week ago

Got some killer content you're ready to publish but your posts aren't eligible for Auto Posting for Instagram?
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It's possible that the type of image or file you are using isn't currently supported by Facebook's API (pssst... that's tech-talk for the mechanics of auto-posting) or you might be using an Instagram Creator or Personal Account.

Facebook's limits regarding auto-post, also includes Instagram Personal Accounts and Instagram Creator Accounts. To be able to use the Auto-Posting feature, you will need to have an Instagram Business Account and follow certain specifications for your content.


Here is a list of the type of content and files that are eligible for auto-posting:

  • Individual still images

  • Individual videos in .mov or .mp4 format

  • Instagram Business accounts

You can learn more about the content specifications you need your Reels content to be by reading our support article here.

The type of content that are not eligible for Auto-Posting are:

  • Instagram Stories

  • Videos that are not under the required formats

Unfortunately the content above is ineligible for Auto-Posting due to Facebook API's limitations. You can still post this content using Plann, but you will need to manually post this yourself using our Notify Me feature.

If you have any questions or need any help, please don't hesitate to contact our support team.

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