This a great question and the short answer is YES!

You can use Plann's Auto-Post feature to automatically post Instagram Reels (and heaps of other content) to your Instagram account. Now you can rest easy knowing your Reels content will auto post for you the same way your images, videos, and carousels do.

In order to use the Auto-Post feature for Instagram Reels, you do need to ensure you are using a Instagram Business Account and your content fits the following specifications.

  • Size Maximum: 1920px by 1080px

  • File Size Limit: 100MB

  • File Type: .mov, .mp4

  • Aspect Ratio: within 4:5 to 9:16 range*

  • Video Duration: between 3 secs and 15 min

*For the aspect ratio we recommend 9:16 to avoid cropping or blank space. If the aspect ratio of the original image is not 9:16, we crop the image and use the middle most 9:16 rectangle as the cover photo for the reel. If you share a reel to your feed, we crop the image and use the middle most 1:1 square as the cover photo for your feed post.

Please note: Personal and Creator Instagram Creator accounts won’t be able to use the auto-post feature. This is because Instagram/Facebook only allow Instagram Business Accounts to use this feature (we know, we’re bummed about that too). 😥

Videos with cover images are now supported for both Manual and Auto-Posting!

If you choose to have a cover image, please make sure to select the cover image and the video - if only the cover is selected, the publishing won't be completed.

If you're having issues turning on Auto-Posting, you can read our support article here.


If you have any questions or need a hand, please contact support.

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